Writing
Thoughts on sales, marketing, AI, CRM and the occasional strange idea.
Featured · AI & Work
Flat Curve Tasks. The work that only looks like work.
12 Apr 2026 · 6 min läsning
Om en maskin kan göra det lika bra som du kan — då gör du sannolikt fel sak.
En text om inlåst produktivitet och varför vi äntligen kan fasa ut det repetitiva.
Read the piece →CRM & Customer Journeys6 min read
CRM Is Usually Not a System Problem
Why customer systems fail when behavior, data and business process are ignored.
28 Mar 2026→
Sales & Growth4 min read
Good Sales Is Structured Curiosity
A short reflection on why relevance beats pressure.
10 Mar 2026→
Ideas5 min read
The Creative Advantage in B2B
Why the best commercial people are often better at connecting dots than following scripts.
22 Feb 2026→
AI & Work7 min read
AI Agents and the Future of Delegation
What happens when software stops waiting for instructions and starts handling workflows over time.
04 Feb 2026→