Forward-thinking sales executive with a creative mind.
I write about sales, marketing, AI, CRM, customer journeys and the strange, useful space where ideas become business value.
“AI should remove work that only looks like work.”
Microsoft consulting · CRM · AI · Digital transformation
Flat Curve Tasks. The work that only looks like work.
Stockholm, Sweden
What I think about.
AI and work
Where models actually earn their keep.
Sales and growth
Relevance, rhythm and structured curiosity.
CRM and customer journeys
Behaviour design dressed as software.
Marketing automation
Quiet machines doing loud work.
Digital transformation
Less ceremony, more change.
Productivity & creativity
Making room for the unpredictable.
Business ideas & experiments
Half-formed thoughts that refuse to leave.
Writing & observations
Notes from the side of the meeting.
Latest notes.
Flat Curve Tasks. The work that only looks like work.
En text om inlåst produktivitet och varför vi äntligen kan fasa ut det repetitiva.
CRM Is Usually Not a System Problem
Why customer systems fail when behavior, data and business process are ignored.
Good Sales Is Structured Curiosity
A short reflection on why relevance beats pressure.
A short version.
I’m a sales and marketing leader with a strong interest in how technology changes the way companies grow, communicate and work. I like ideas, sharp positioning, customer journeys, AI, CRM, good writing and the occasional well-placed joke.
Professionally, I work close to the Microsoft ecosystem, digital transformation and business development. Personally, I’m interested in the future of work, creative thinking and turning half-formed ideas into something useful.
More about meSales leadership with a marketing brain and a soft spot for systems that work.
If you’re here because you googled me, welcome.
If you want to talk, collaborate, hire, invite, challenge or just connect — you’ll find me here.