A short version of what I do — without turning this website into a PDF.
I work with sales, marketing, business development and digital transformation, often close to CRM, AI, customer journeys and the Microsoft ecosystem. My strength is connecting commercial thinking with clear communication and practical technology use.
What I bring to a room.
Sales leadership
Building and steering commercial teams with rhythm and clarity.
Business development
Finding the next move before it becomes obvious.
Positioning & messaging
Saying the thing customers cannot unhear.
CRM & customer journeys
Designing behaviour, not just configuring software.
AI & digital transformation
Useful AI, not theatrical AI.
Marketing automation
Quiet systems doing loud work.
Customer dialogue
Listening for what is not said.
Thought leadership
Writing that earns attention.
Workshop facilitation
Rooms that decide things.
Commercial creativity
Ideas that can be sold and shipped.
A timeline, kept short.
- Now
Sales & Marketing Leadership
Microsoft consulting space
Business development, positioning, customer dialogue, CRM, AI and digital transformation.
- Previously
CRM, marketing automation & sales development
Various commercial roles
Building pipeline, sharpening messaging, helping companies grow with structure.
- Focus areas
AI · CRM · Microsoft Dynamics · Customer Insights · Power Platform
Across industries
Connecting commercial thinking with practical technology and clear communication.
For the full professional timeline, visit my LinkedIn.