About

A commercial mind with a creative engine.

I’m interested in the intersection between sales, marketing, technology and human behavior. My work sits close to CRM, AI, customer journeys and digital transformation — but what really interests me is how companies think, decide, communicate and grow.

How I think

Working principles.

01

I like ideas that can become useful.

02

Sales is less about pressure and more about relevance.

03

Many companies confuse activity with progress.

04

AI is most valuable when it removes repetitive work and gives people room to think.

05

Good communication is a business advantage.

06

Humor helps, especially in serious rooms.

Interests

What I’m interested in.

AI agentsCRM & customer journeysSales strategyMarketing automationMicrosoft business appsBusiness writingProductivityDigital behaviorCreative conceptsPersonal knowledge systemsFuture of work
A little more personal

Outside the deck.

Writing, humor, ideas, observations, experiments, professional curiosity, digital culture. The kind of things that don’t fit neatly into a calendar invite but quietly shape how I work.

Professional context

I currently work as a sales and marketing leader in the Microsoft consulting space, where I get to combine business development, positioning, customer dialogue, CRM, AI and digital transformation.